Effective Date: July 7, 2025
Leadly is a brand owned and operated by Elephant & Ostrich LLP (Singapore).
By accessing our website, engaging our services, or making payment, you agree to these Terms & Conditions.
SCOPE OF SERVICES
Leadly provides an integrated marketing, automation, and tracking ecosystem across four core service areas:
A. Performance Marketing / Paid Advertising (Meta & Google Ads)
Leadly manages all aspects of performance advertising, including strategy, campaign setup, optimisation, A/B testing, creative production (including short-form video content), offer and funnel strategy, and full-funnel infrastructure connecting ads to landing pages, WhatsApp, CRM, and booking systems.
B. CRM, Automations & Calendar Tools
Leadly provides automated lead management (tagging, segmentation, pipeline automation), WhatsApp API integrations, rules-based messaging workflows, AI chatbot messaging, custom middleware builds, and advanced calendar routing for multi-location and multi-staff booking flows.
C. Custom Tracking & Reporting
Leadly installs and configures full-funnel tracking, including Meta Pixel and CAPI, Google Ads conversions, GA4 + GTM (default and custom events), UTM frameworks, enhanced conversions and/or CRM offline merging, and provides automated reporting dashboards accessible 24/7.
D. Website & Landing Page Services
Leadly offers optional landing page and website services including design, build, messaging integration, tracking setup, and conversion-optimised funnel development.
SERVICES PROVIDED
The exact services to be delivered will be clearly stated in the invoice, contract, or agreed scope of work. Only the services specifically listed in these documents will be provided. Any service, feature, task, or deliverable not explicitly stated shall be considered outside the scope and will not be included unless agreed to in writing and billed separately.
USER RESPONSIBILITIES
Clients must:
Provide accurate and timely information.
Keep all login credentials and access details secure.
Not misuse, interfere with Leadly systems.
Ensure lawful and compliant use of data under PDPA and applicable regulations.
INVOICING & PAYMENT
Invoices are issued at the start of each month and are due within 7 days unless otherwise agreed.
One-time fees, landing pages, tracking setups, dashboards, creative work, automations, and other services are billed separately unless explicitly included in a work scope.
All fees paid for services are strictly non-refundable.
LATE PAYMENTS
A 1.5% fee applies every 10 days an invoice remains unpaid.
Leadly may suspend or pause services until all outstanding balances are cleared.
Clients are responsible for all recovery, collection, and legal expenses related to unpaid invoices.
REFUNDS & CANCELLATION POLICY
All payments, deposits, setups, development work, and service fees are non-refundable.
Cancellation requires 30 days’ written notice.
Fees for the notice period remain payable regardless of service usage or suspension.
SUPPORT HOURS
Standard support hours: Monday–Friday, 9:00am–5:00pm (SGT).
After-hours or weekend support may incur additional fees unless otherwise stated.
INTELLECTUAL PROPERTY
All landing pages, automations, workflows, AI chatbot configurations, tracking setups, reporting dashboards, creative materials, and systems created by Leadly remain the exclusive property of Elephant & Ostrich LLP unless explicitly transferred in writing.
8A. SYSTEMS & DATA OWNERSHIP
Leadly’s systems, infrastructure, workflows, middleware, automations, integrations, tracking setups, reporting logic, dashboards, and AI chatbot frameworks remain the exclusive property of Elephant & Ostrich LLP. Access is provided only for the duration of service and does not imply ownership, licensing, or transfer of rights.
All client data—including leads, customer information, form submissions, tracking parameters, CRM fields, and any values attached to leads—remains the sole property of the client. Leadly will provide this data in CSV or equivalent format upon request.
To avoid ambiguity:
• Systems, logic, infrastructure, and tools = Owned by Leadly.
• Raw data generated through campaigns or operations = Owned by the Client.
Upon termination, Leadly may revoke system access but will never withhold client-owned data.
LIMITATION OF LIABILITY
Leadly is not liable for any indirect, incidental, punitive, or consequential damages, including loss of profits, customers, data, or opportunities. Leadly’s total liability is limited to the fees paid for the specific service period under dispute.
PRIVACY & DATA RESPONSIBILITY
Leadly’s Privacy Policy applies to all services.
Clients are solely responsible for compliance with PDPA, data protection laws, consent management, and lawful use of data collected through Leadly systems.
Leadly acts solely as a service provider and data processor and is not liable for regulatory issues arising from client operations.
CLIENT DATA & COMPLIANCE
Clients remain fully responsible for ensuring that all campaigns, automations, messaging, and data practices comply with legal, advertising, and industry regulations. Leadly does not provide legal or regulatory advice.
TERMINATION
Leadly may suspend or terminate services if:
Payments are overdue;
The client breaches these Terms;
Systems are misused or accessed without authorisation.
All outstanding fees remain due upon termination.
CONFLICT OF INTEREST
Leadly may decline or discontinue services that conflict with existing clients, industries, or business interests.
GOVERNING LAW
These Terms & Conditions are governed by the laws of Singapore.
CHANGES TO TERMS
Leadly may update or amend these Terms at any time.
Changes take effect 30 days after written notice to the client.
CONTACT INFORMATION
For legal, billing, or service inquiries, contact:
hello@leadly.sg